When you’re building a business, it’s easy to get caught up comparing yourself to others. On my hardest days, when I am struggling to get done everything on my list or just feel unsure of what to tackle first, I have found myself immersed in podcasts, blog posts and videos…
Instagram is becoming an increasingly popular platform for social media marketing. Did you know that Instagram currently has 400 million users? Even more powerful is the fact that only 9 percent of small businesses are currently on Instagram. This means that the majority of small businesses are missing out on…
A few weeks ago I attended Revolution Why, a conference for millennials looking to challenge the status quo. While I had an idea of what we would do during the weekend (camp fires, hiking, yoga and vision-boarding,) I had no idea what to except in terms of how the weekend would…
It’s not easy to create advertising copy that leads to conversions. Copywriting is becoming an increasingly important skill for marketers, as paid advertising is growing in popularity and becoming a huge driver for leads for small businesses. Through years of creating campaigns for different clients, with different budgets and sets…
Did you know that style guides are a great way to drive brand awareness? My latest Periscope provides an introductory lesson on what a style guide is and why it’s important to develop one for your brand. A style guide is essentially the vision for the visual look and feel…
Have you noticed that new lightening bolt on your Twitter interface? On October 6, 2015 Twitter rolled out their newest feature: Moments. According to Twitter, Moments help you find the best of Twitter (regardless of who you follow) with just one click. Moments, a featured that is constantly updated throughout the…
I have a confession to make: I’m scared out of my wits. Not every day, but ever since starting my business. I’ve been guilty of letting myself go down the rabbit hole of self doubt and negative self-talk. The reason I feel scared is because I’ve been feeding myself this…
I love podcasts. Podcasts are tied with Twitter as my favorite source for new information. I am more knowledgable of industry changes because of the tools and takeaways I have gotten from my favorite podcasts, including: The Social Media Examiner Show: This podcast is great for those working in social media. Learn about…
There’s a lot to be said (and a lot of value to be had) from starting small on social media. Too often, I see small businesses struggle to maintain their social media presence. What’s the problem? Why the struggle? They don’t start small. Too often, I see small businesses create…
Perfectionism is paralyzing. Take for example this website. This site, which is one of the first steps I have taken to launch my business, serves as a resource for small businesses looking to build their brand and connect with customers through social media. It took months for me to launch my website,…