It’s not easy to create Facebook ads on a tight budget. However, Facebook ads (if built correctly) are powerful drivers of brand visibility and clicks to your website. In order to help you take advantage of this powerful platform, I have detailed a few basic tips to help you create…
Today is the last day I’ll be posting a blog. Hah! Just kidding. I got your attention though, right? The reality is I’ll be moving to a new URL! Here are some details about my new website that I’ll be unveiling in September: Who should visit: small business owners and/or…
As a social media manager, it is easy to feel overwhelmed. New platforms are introduced every single day, and the platforms you currently use seem to undergo frequent updates that change the way you interact with and/or analyze your efforts on them. There are dozens of articles posted every day…
I recently started a new morning routine that has made me happier, more productive and motivated every single day. The routine involves learning, reflecting and moving, and was inspired by Hal Elrod‘s book “The Miracle Morning.” I was first introduced to Elrod on Jess Lively’s podcast. (I recently blogged about…
Did you know that Google Analytics allows you to create goals to measure specific targets for web traffic? Creating goals on Google Analytics is a simple and straight-forward way to set targets for specific behaviors on your website (for example: number of pages visited or time spent on a page,)…
Hashtags can hold a lot of power. If used correctly, hashtags can help increase attendance at an event, keep you in the loop on a specific industry and/or connect people across countries on a specific topic of discussion. However, harnessing the power of hashtags takes practice. Below are five tips…
I don’t like the word “can’t.” It never leads to anything remarkable; it just feeds into insecurity. When we tell ourselves that we can’t do something, we have already decided (before we’ve even tried) that we are unable. People who do great work, people who change lives, don’t use the…
Blogging is becoming increasingly important for individuals and brands. While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post. Many people sit down to write and then find themselves riddled with questions…
Setting expectations is the only way to achieve goals. One of Seth’s recent blog posts got me thinking about the power of expectations and why it is critical to create them. “Expectations aren’t guarantees, but expectations give us the chance to act as if, to trade now for later, to…
Mobile broadcasting, or live streaming, is becoming increasingly popular. Apps such as Meerkat and Periscope are being utilized by more individuals, and businesses, with each passing day. There are a few reasons why I think mobile broadcasting is skyrocketing in popularity and becoming a critical component of one’s social media…