You don’t have to be a graphic designer in order to create beautiful, high-quality images for your social media channels. Insert: the power of style guides. Style guides drive the look of your entire online presence from your blog to your website to your social media profiles. Since photos are becoming…
Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…
The majority of non-profits that I’ve had the pleasure of working, or volunteering, for don’t have large budgets. As the former Marketing Director of The Senase Project (a non-profit with a small team of hard-working volunteers,) I know first-hand the frustration that comes with wanting to make big waves but…
Blogging is becoming increasingly important for individuals and brands. While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post. Many people sit down to write and then find themselves riddled with questions…
I recently listened to Episode 7 of Glenn Leibowitz’s “Write With Impact” podcast, featuring LinkedIn Editor Isabelle Roughol. The podcast was filled with Roughol’s insight and advice on content marketing, social media and best practices for utilizing LinkedIn Publisher. After listening, I left with 5 takeaways on how to leverage…