When it comes to growing your reach and engagement on Facebook as a business, videos are the way to go.
Incorporating video as a part of your social media marketing, specifically Facebook, strategy is a critical step if you’re looking to connect with your customers online.
However, not all videos are created equal.
It’s important to look into Facebook insights to gain an understanding of the videos that perform best.
Within insights, you can see how long people are watching your videos, the average view as well as the overall reach of the video.
One important thing to note is that videos posted natively to Facebook (meaning you upload the video directly into Facebook,) perform better than YouTube videos posted to the platform.
Below are a few reasons why it’s smarter to upload your videos natively to Facebook rather than posting the link to a YouTube video:
- Newsfeed attention: Rather than sharing a YouTube video link to your Facebook page, you’re better off uploading the video directly to Facebook. Facebook’s algorithm prioritizes video, so your videos (when posted natively) will perform better in the newsfeed, thereby getting a larger reach.
- Autoplay: Videos posted directly to Facebook automatically play in the newsfeed, which results in better performance.
- Data: Uploading your videos to Facebook will give you access to data about the average viewership time; these statistics won’t be available if you share the link of a YouTube video. Similarly, the view count can be seen directly on the video, which can help incentivize views.
- Bigger thumbnails: Facebook videos have larger, more attractive, thumbnail options. You can customize your thumbnail to grab people’s attention.
If you want to generate a large number of impressions, and analyze viewership data, it’s clear that uploading videos natively to Facebook is the way to go.
By uploading your videos natively, you’ll start to beat out your competitors who are still posting YouTube links as their way of sharing videos on Facebook.
Have you tested this theory? What success have you seen?
Share your story with me in the comments below!