Having a Twitter presence is essential for businesses that want to monitor, and engage in, the conversations happening online about their brand.
Due to the fast-paced nature of the platform, it can be hard to keep up with everything that happens on Twitter.
However, it is that same feature that makes the platform so attractive.
Twitter is the go-to place for breaking news.
Consistent use of Twitter can help you grow your online influence; through hashtags and keywords, you can find others in the same industry to engage with.
Regardless of how often you use Twitter as a part of your overall social media marketing strategy, tools can come in handy to help you manage your presence on the platform.
This blog post will introduce you to six tools to try if you’re looking to boost your productivity and start saving time on Twitter.
- Missing Lett_r: This tool is great for bloggers that have an active presence on Twitter. By connecting your blog to Twitter, this tool creates a series of tweets for any blog you desire. Simply sign up, add your website URL, and watch the tool generate your first campaign (which is a series of recommended tweets) for free. The tool gives your tweets a specific format; it’s different and eye-catching, which can be great for grabbing attention on the fast-moving platform. The tool also extracts images and hashtags and adds them to the suggested content. While this tool can definitely help you save time, it’s far from perfect. After testing it myself with a few different blog posts, I only liked a few of the recommended tweets suggested for each campaign I created. I had to tweak the suggestions, but it definitely saved me time. Plus, I know they are constantly innovating and am excited to see what features they roll out.
- Manage Flitter: If you’re going to use Twitter aggressively as a part of your marketing mix, you want to take the time to tap into the community-building aspect. This tool can save you a ton of time by helping you manage your followers; it also can help you find influencers in your industry to follow and engage with. Other benefits of the platform include the ability to clean up your list of followers or those you follow. For example, you can set up a “recipe” to stop following people that haven’t tweeted in X amount of time. Automations like this help you maintain the quality of your following list; this helps boost your credibility and trustworthiness on the platform.
- Buffer: This is probably my favorite Twitter tool of all. I use it to preschedule content across multiple Twitter accounts. Buffer isn’t just for Twitter though, you can use it as a pre-scheduling tool across multiple social media platforms. They have a great free version that’s available, and incredible customer service. Buffer has a built-in graphics builder called Pablo; this is a must-try for those looking to create beautiful imagery across multiple platforms. There’s also the Power Scheduler, a browser extension that lets you add content when you’re browsing the internet directly to your Buffer queue. Buffer also has built-in analytical features which allow you to see your most liked and re-tweeted tweets; use this to strengthen your content marketing strategy on the platform. I save tons of time by using the re-buffer feature within the analytics tab of the platform to re-share content that I’ve seen performs well. I also use the RSS feed to curate content from my favorite industry resources and share it with my audience by adding my own thoughts. The combination of all of these features make Buffer a must-try tool for those using Twitter regularly.
- Agora Pulse: I don’t personally use this tool, but it comes highly recommended by Ian Anderson Gray, an industry expert. According to Gray, the average retail brand gets 821 mentions per day. That’s a LOT to keep up with. Not to mention the fact that 33% of customers expect a response within an hour of tweeting. Agora Pulse is a multi-platform social media management tool that turns your messages into a social inbox; you can delegate specific messages to specific people on your team. This tool helps you ensure that every mention or message is seen and replied to. It’s a great tool for teams.
- Mention: This tool isn’t just for Twitter or social media mavens, it’s a must-have for any marketer. Set yourself up to get free email alerts whenever your brand is mentioned online, be it on a forum or social media platform. Staying in-the-know on what people are saying about you online is critical; it allows you to maintain your reputation and capitalize on opportunities for engagement.
- IFTTT: This tool can help you save a ton of time by creating recipes that trigger automated actions. For example, you can connect your Instagram to Twitter so that when you post on Instagram, your image gets tweeted at the same time. While this tool can be beneficial, I don’t advise using it in the way I mentioned. It’s important to treat each social media channel uniquely. Not to mention, you don’t want to take automation too far. For example, sending automated direct messages to everyone that follows you isn’t cool anymore. It’s spammy and annoying. I recommend checking this tool out, as there are a ton of recipes (aside from social media ones) that will help you save time overall.
Of the tools mentioned above, my favorite is Buffer. If there’s one tool you walk away testing, that’s the one that I recommend.
Buffer will help you save time on Twitter without compromising the quality of your tweets; it’s especially useful for those who manage multiple Twitter accounts.
Do you use any of the tools above? Which one is your favorite?
Share in the comments below!