How To Use Video To Create Connections On Social Media

Do you want advice on how to use video as a part of your social media marketing strategy? Are you looking to create connections on social media?

It’s no surprise that video is growing in power and popularity.

Use of video is only expected to grow in coming years, and for good reason.

Video content is the best kind of content a brand can create.

Through video, you can create close connections and humanize your brand on social media.

Thanks to video, you have the ability to grow your credibility and generate a sense of community.

How to use video:

I create a lot of video content.

On Wednesdays, I publish a new YouTube video and go live on Periscope. Every Friday, I do a Facebook Live and every single day of the week, I post content to Instagram and Snapchat Stories.

The reason why I’m all in on video is that it’s the most powerful kind of content I create.

Do you want to create more powerful video content for your brand?

Below are the three things I aim to do with every piece of video content I create:

  • Inspire: leave viewers better off than when they came to your video. Aim to create excitement!
  • Entertain: be yourself! Have fun on camera and be personal! The truer you are to yourself, the more trustworthy you are.
  • Educate: share what you know with your fans. Give them tips, tools, and tactics to achieve their goals.

If you can inspire, entertain and educate your audience in each video, you’ll keep them coming back for more!

What do you think? How are you using video as a part of your social media marketing mix?

Share your tips in the comments below and let’s inspire each other to be better!

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