content marketing

Podcasts for marketers

Podcasts for marketers

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I love podcasts. Podcasts are tied with Twitter as my favorite source for new information. I am more knowledgable of industry changes because of the tools and takeaways I have gotten from my favorite podcasts, including: The Social Media Examiner Show: This podcast is great for those working in social media. Learn about…

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Building a blogging team: 6 steps

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Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…

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Become a better blogger: 5 tips

Become a better blogger: 5 tips

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Blogging is becoming increasingly important for individuals and brands. While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post. Many people sit down to write and then find themselves riddled with questions…

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