Video is an incredible tool if you’re looking to educate, entertain and inspire your audience online. In fact, according to Mike Stelzner (from Social Media Examiner,) 73% of marketers plan to increase their use of video in 2017. Through video, individuals can create personal connections with their audience despite any…
One of the best ways to foster community and conversation as a company on social media is to show your fans that you care. When you show your audience that you care about them, you inspire and incentivize them to pay attention to your updates and engage. Before we dive…
Do you have a blog on your website? Do you know how to optimize the value and shareability of your blog posts? When it comes to content marketing, it’s important to be adaptable. To grow your audience online, you need to be open to trying new tools and tactics. When…
Are you trying to get better at blogging? Struggling to drive people to your website? Welcome to the club, my friend. We’re all searching for ways to become better bloggers. In this post, you’ll discover best practices to follow for better blogging. The state of the blogosphere: Bloggers today have…
Having a Twitter presence is essential for businesses that want to monitor, and engage in, the conversations happening online about their brand. Due to the fast-paced nature of the platform, it can be hard to keep up with everything that happens on Twitter. However, it is that same feature that makes…
There’s no doubt about it: social media is a great way to inspire, educate and connect with your audience online. One of the best ways to find individuals with similar interests is to use hashtags. By searching popular hashtags such as #socialmedia and #contentmarketing, I can find industry experts and…
A content editorial calendar is probably *the* best tool for those looking to be strategic in their social media marketing efforts. In order to develop a strong content editorial calendar, you need to understand exactly who your audience is, what inspires and motivates them to take action, what information they…
One of the best ways to build trust and credibility online is through providing valuable content on a consistent basis. Unfortunately, with so many bloggers and valuable content contributors, showing up consistently and providing your audience with information of value isn’t enough. In order to make your blogs seen, and therefore…
I love podcasts. Podcasts are tied with Twitter as my favorite source for new information. I am more knowledgable of industry changes because of the tools and takeaways I have gotten from my favorite podcasts, including: The Social Media Examiner Show: This podcast is great for those working in social media. Learn about…
Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…