Do you want to generate leads on Facebook? Feeling like you’re spending time on the channel without converting on your goals? There is a lot of functionality on Facebook. From live video to lead ads to pixels, the platform is extremely powerful. However, it can be overwhelming for marketers who don’t…
If you’re looking to build online influence, having a website and a strong social media strategy is essential. Are you trying to establish yourself as an expert in your industry? Establishing credibility in your industry takes consistency and commitment. You need to create quality content, across multiple mediums, in order…
Facebook ads are becoming an increasingly powerful tool for social media marketers. From tracking pixels to lead ads, it seems like Facebook introduces a new feature or layer to their advertising platform every few weeks. Considering that there are approximately 1.5 billion active Facebook accounts, Facebook is a platform that…
Facebook ads are a great way to grow your email list, drive traffic to your website and leads to your business. Through advertising on Facebook, you can use your engaged social media audience to build your email list. How do you start? Planning: The first step is to think of…
Do you use Facebook ads for your small business? Facebook is constantly changing their paid advertising rules, restrictions and options for businesses. In order to help you save time and money, I have detailed some of the newer changes to Facebook Ads that small businesses need to know. I encourage…
It’s not easy to create advertising copy that leads to conversions. Copywriting is becoming an increasingly important skill for marketers, as paid advertising is growing in popularity and becoming a huge driver for leads for small businesses. Through years of creating campaigns for different clients, with different budgets and sets…