Want to position yourself as an expert in your industry? Well then you’d better start using LinkedIn Publisher. LinkedIn Publisher is an incredible way to share information with your network. Further, since your posts live directly on your profile, it is a great tool for those looking to show their…
Have you heard about the newest features on Facebook? Facebook has been rolling out changes that can make it harder for small businesses to capture the attention of their fans. By staying in the know and taking action on these new features, small businesses can ensure that they are continuing to reach…
It’s not easy to create advertising copy that leads to conversions. Copywriting is becoming an increasingly important skill for marketers, as paid advertising is growing in popularity and becoming a huge driver for leads for small businesses. Through years of creating campaigns for different clients, with different budgets and sets…
Did you know that a strong presence on social media can strengthen your search engine optimization (SEO)? Did you know that a highly engaged audience on social media can boost your rankings on search engines? Having a strong social presence will complement your SEO efforts because social media links are…
With over 350 million users, LinkedIn in the best place to go if you’re looking to connect with like-minded business professionals, attract prospective employees and/or increase the visibility for your business. While LinkedIn ads tend to be more expensive when compared to Twitter and Facebook’s paid advertising options, LinkedIn has…
I recently ran my most successful (to date) paid ad on Facebook. I created the advertisement in order to drive traffic to The Senase Project’s website. We used the “promote website” button that appears on the side of the “About” section on our Facebook page to create the ad quickly….
It’s not easy to create Facebook ads on a tight budget. However, Facebook ads (if built correctly) are powerful drivers of brand visibility and clicks to your website. In order to help you take advantage of this powerful platform, I have detailed a few basic tips to help you create…
Did you know that Google Analytics allows you to create goals to measure specific targets for web traffic? Creating goals on Google Analytics is a simple and straight-forward way to set targets for specific behaviors on your website (for example: number of pages visited or time spent on a page,)…
The world of social media is constantly evolving, with new tools, tips and tactics available every day. Throughout my career, I have had a number of positions where I’ve been responsible for managing (or providing assistance with) an organization’s social media presence. As a result, I’ve come to learn and…