Despite being one of my least favorite social media platforms, Pinterest continues to grow in popularity among women. Pinterest also continues to grow in terms of functionality, and new tools are being introduced on a daily basis to help you manage and monitor your Pinterest following. For example, Tailwind is…
This should come as no surprise: Instagram is important for your social media marketing strategy. With more individuals and businesses joining every day, there’s no longer an excuse to be without an Instagram profile. Unless, that is, you’re operating in an industry that has little visuals. …but even then, if…
Are you using Twitter as part of your social media marketing strategy? For years now, Twitter has become my go-to source for world news, industry information and trending topics. Not only have I used Twitter to create a loyal following, I have leveraged the platform to build and strengthen relationships…
A content editorial calendar is probably *the* best tool for those looking to be strategic in their social media marketing efforts. In order to develop a strong content editorial calendar, you need to understand exactly who your audience is, what inspires and motivates them to take action, what information they…
A few months ago I decided to follow my heart and pursue my dream of starting my own business. Ever since attending Seth Godin’s Ruckusmakers conference in March 2015, I have been infected by the entrepreneurship bug. I developed an itch to build something on my own. To build something…
Want to position yourself as an expert in your industry? Well then you’d better start using LinkedIn Publisher. LinkedIn Publisher is an incredible way to share information with your network. Further, since your posts live directly on your profile, it is a great tool for those looking to show their…
When you’re building a business, it’s easy to get caught up comparing yourself to others. On my hardest days, when I am struggling to get done everything on my list or just feel unsure of what to tackle first, I have found myself immersed in podcasts, blog posts and videos…
Instagram is becoming an increasingly popular platform for social media marketing. Did you know that Instagram currently has 400 million users? Even more powerful is the fact that only 9 percent of small businesses are currently on Instagram. This means that the majority of small businesses are missing out on…
There’s a lot to be said (and a lot of value to be had) from starting small on social media. Too often, I see small businesses struggle to maintain their social media presence. What’s the problem? Why the struggle? They don’t start small. Too often, I see small businesses create…
Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…