Did you know that a strong presence on social media can strengthen your search engine optimization (SEO)? Did you know that a highly engaged audience on social media can boost your rankings on search engines? Having a strong social presence will complement your SEO efforts because social media links are…
I’ve blogged before about Google Analytics and how the platform makes it easier to analyze your website traffic and use data to inform your content marketing strategy. Custom alerts are an easy way to track website targets; they proactively let you know when certain things happen on your website. When…
Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…
Confidence can act as a catalyst for growth, development and change. Tuesday, September 1, was my last day as the Digital Marketing Director at Buffalo Niagara Partnership. I decided to step down from my role. Why? Because I wanted to get gutsy and follow my dreams. I have a passion…
With over 350 million users, LinkedIn in the best place to go if you’re looking to connect with like-minded business professionals, attract prospective employees and/or increase the visibility for your business. While LinkedIn ads tend to be more expensive when compared to Twitter and Facebook’s paid advertising options, LinkedIn has…
The majority of non-profits that I’ve had the pleasure of working, or volunteering, for don’t have large budgets. As the former Marketing Director of The Senase Project (a non-profit with a small team of hard-working volunteers,) I know first-hand the frustration that comes with wanting to make big waves but…
I recently ran my most successful (to date) paid ad on Facebook. I created the advertisement in order to drive traffic to The Senase Project’s website. We used the “promote website” button that appears on the side of the “About” section on our Facebook page to create the ad quickly….
At Revolution Why, I will be presenting a session called “Changing the chatter.” Through the session, I will be discussing self-talk and the importance of tuning in to it, and making an active effort to ensure that it is positive. I believe that we often feed ourselves thoughts, sometimes beliefs,…
Google URL builder has become my favorite tool to use when creating a paid advertising campaign. Not only does the URL builder help you think through the details of your campaign, but it simplifies the tracking process within Google Analytics (G.A). Using Google’s URL builder has saved me time when…
I’ve never understood why people have such a hard time asking for help. It seems like we fall into a trap that we have to do it all. Entrepreneurs starting their own businesses get overwhelmed and completely bogged down when they try to handle every aspect of their business from…