Have you noticed that new lightening bolt on your Twitter interface? On October 6, 2015 Twitter rolled out their newest feature: Moments. According to Twitter, Moments help you find the best of Twitter (regardless of who you follow) with just one click. Moments, a featured that is constantly updated throughout the…
I love podcasts. Podcasts are tied with Twitter as my favorite source for new information. I am more knowledgable of industry changes because of the tools and takeaways I have gotten from my favorite podcasts, including: The Social Media Examiner Show: This podcast is great for those working in social media. Learn about…
There’s a lot to be said (and a lot of value to be had) from starting small on social media. Too often, I see small businesses struggle to maintain their social media presence. What’s the problem? Why the struggle? They don’t start small. Too often, I see small businesses create…
Did you know that a strong presence on social media can strengthen your search engine optimization (SEO)? Did you know that a highly engaged audience on social media can boost your rankings on search engines? Having a strong social presence will complement your SEO efforts because social media links are…
With over 350 million users, LinkedIn in the best place to go if you’re looking to connect with like-minded business professionals, attract prospective employees and/or increase the visibility for your business. While LinkedIn ads tend to be more expensive when compared to Twitter and Facebook’s paid advertising options, LinkedIn has…
I recently ran my most successful (to date) paid ad on Facebook. I created the advertisement in order to drive traffic to The Senase Project’s website. We used the “promote website” button that appears on the side of the “About” section on our Facebook page to create the ad quickly….
Google URL builder has become my favorite tool to use when creating a paid advertising campaign. Not only does the URL builder help you think through the details of your campaign, but it simplifies the tracking process within Google Analytics (G.A). Using Google’s URL builder has saved me time when…
It’s not easy to create Facebook ads on a tight budget. However, Facebook ads (if built correctly) are powerful drivers of brand visibility and clicks to your website. In order to help you take advantage of this powerful platform, I have detailed a few basic tips to help you create…
As a social media manager, it is easy to feel overwhelmed. New platforms are introduced every single day, and the platforms you currently use seem to undergo frequent updates that change the way you interact with and/or analyze your efforts on them. There are dozens of articles posted every day…
Hashtags can hold a lot of power. If used correctly, hashtags can help increase attendance at an event, keep you in the loop on a specific industry and/or connect people across countries on a specific topic of discussion. However, harnessing the power of hashtags takes practice. Below are five tips…