Do you use Facebook ads for your small business? Facebook is constantly changing their paid advertising rules, restrictions and options for businesses. In order to help you save time and money, I have detailed some of the newer changes to Facebook Ads that small businesses need to know. I encourage…
It’s not easy to create advertising copy that leads to conversions. Copywriting is becoming an increasingly important skill for marketers, as paid advertising is growing in popularity and becoming a huge driver for leads for small businesses. Through years of creating campaigns for different clients, with different budgets and sets…
The majority of non-profits that I’ve had the pleasure of working, or volunteering, for don’t have large budgets. As the former Marketing Director of The Senase Project (a non-profit with a small team of hard-working volunteers,) I know first-hand the frustration that comes with wanting to make big waves but…
Blogging is becoming increasingly important for individuals and brands. While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post. Many people sit down to write and then find themselves riddled with questions…