Did you know that user-generated content is a great way to increase the reach of your social media posts? Interacting with your fans online, and allowing them to submit their own ideas to serve as content, is a great way to connect with current and prospective customers online. By including your audience in your…
There are a number of ways that small businesses can use paid advertising on social media to increase the reach and engagement levels on their posts. For small businesses, while it can be tough to find the budget to invest in paid ads, the results are definitely worth it. Targeted…
Did you know that search engines look at your social media profiles? If you want to be found on social media, there are a number of steps you can take to optimize your profiles for search engines. Using keywords in your social media profiles and pages can make a big…
A Twitter chat is a great way to connect with your customers and build your brand awareness. I have been loving listening to The Social Media Examiner Show, and one recent episode had a ton of tips to help you promote and host a Twitter chat. The most important thing…
Want to position yourself as an expert in your industry? Well then you’d better start using LinkedIn Publisher. LinkedIn Publisher is an incredible way to share information with your network. Further, since your posts live directly on your profile, it is a great tool for those looking to show their…
Have you noticed that new lightening bolt on your Twitter interface? On October 6, 2015 Twitter rolled out their newest feature: Moments. According to Twitter, Moments help you find the best of Twitter (regardless of who you follow) with just one click. Moments, a featured that is constantly updated throughout the…
With over 350 million users, LinkedIn in the best place to go if you’re looking to connect with like-minded business professionals, attract prospective employees and/or increase the visibility for your business. While LinkedIn ads tend to be more expensive when compared to Twitter and Facebook’s paid advertising options, LinkedIn has…
At Revolution Why, I will be presenting a session called “Changing the chatter.” Through the session, I will be discussing self-talk and the importance of tuning in to it, and making an active effort to ensure that it is positive. I believe that we often feed ourselves thoughts, sometimes beliefs,…
As a social media manager, it is easy to feel overwhelmed. New platforms are introduced every single day, and the platforms you currently use seem to undergo frequent updates that change the way you interact with and/or analyze your efforts on them. There are dozens of articles posted every day…
Hashtags can hold a lot of power. If used correctly, hashtags can help increase attendance at an event, keep you in the loop on a specific industry and/or connect people across countries on a specific topic of discussion. However, harnessing the power of hashtags takes practice. Below are five tips…