Building a business is hard work.

You know, cause you’re doing it too.

And you’re smart because you know that social media is a powerful tool for connecting with customers.

The only problem is you’re really busy.

Here’s where I come in: I can help you stand out on social media.

I’ll teach you how to be real and raw online so that you can create real connections and cut through the digital clutter. I’ll help you attract your audience, build your brand and connect with your customers online so you can focus on building your business.

We’ll work together so that you can learn how to be more real and raw online in order to build relationships on social media.

By day, I proudly serve as the Brand Director at NOW Marketing Group.

By night, I am the founder of Bravery Beats, a coaching consultancy with a knack for helping online entrepreneurs stand out and make noise on social media.

As the proud recipient of the 2018 Emerging Alumni Award presented by the University at Buffalo School of Management Alumni Association, it is an honor for me to use my knack for marketing to help businesses expand their reach and drive sales.

Prior to joining NOW Marketing Group in September 2020, I worked as the Social Media Director at Telesco Creative Group, a full-service marketing and creative agency in Buffalo.

In past roles, I worked as the Digital Marketing Manager at the Buffalo Niagara Partnership where I was responsible for website development, social media and content marketing.

Before being promoted to Digital Marketing Manager, I worked as the Content Marketing Specialist. In this role, I successfully increased traffic to the organization’s website by over 100 percent, and increased engagement on Twitter by 115 percent through the creation of a content editorial calendar, content and social media marketing strategy.

In March 2015, I was selected as one of 80 individuals to participate in Seth Godin’s Ruckusmakers workshop. This experience ignited a flame within me.

I felt inspired to start helping others build their personal brands and businesses through creative, strategic digital marketing.

Before working at Buffalo’s regional chamber of commerce, I worked for The Buffalo News as the Digital Project Coordinator. Throughout my time at The Buffalo News, I developed an interest in using data as a way to shape a social media marketing strategy. I also started blogging and learning more about inbound marketing.

I became fascinated by the multitude of ways that blogging enabled me to connect with people all over the world; my blog became an outlet to share information and advice, and help other people solve their problems.

Feeling a need to give back, in 2012 I started volunteering for The Senase Project, a nonprofit focused on eradicating poverty through community development in Ghana. Throughout my volunteership, I enabled the organization to grow its presence on social media and implemented the Sponsor A Student program, which has provided financial and emotional support to 13 students at the Akatim Village School.

A graduate of the University at Buffalo‘s 3-2 program, I have my BS and MBA with a concentration in marketing.

My values: bravery, authenticity/transparency, creativity, self-awareness, and honesty.

My passions: vlogging on YouTube, learning about social media marketing, blogging/journaling, yoga, photography and making a ruckus.

Where else have you seen or heard me?  Check out my featured page.

Contact me to find out how we can strengthen your social media presence.