Are you looking to build an engaged and loyal tribe online? Have you considered using Facebook groups? Unlike pages, groups allow businesses to create a two-sided conversation on Facebook. Facebook groups are a great solution for businesses that are looking to create a loyal and engaged community of users. This…
Live-streaming applications such as Meerkat, Blab and Periscope are becoming an incredibly effective and powerful way that entrepreneurs and small business owners can build confidence and credibility online. Through live broadcasts, individuals have the opportunity to connect, educate, inform and inspire people all over the world on topics they have an…
Did you know that user-generated content is a great way to increase the reach of your social media posts? Interacting with your fans online, and allowing them to submit their own ideas to serve as content, is a great way to connect with current and prospective customers online. By including your audience in your…
A few months ago I decided to follow my heart and pursue my dream of starting my own business. Ever since attending Seth Godin’s Ruckusmakers conference in March 2015, I have been infected by the entrepreneurship bug. I developed an itch to build something on my own. To build something…
Have you heard about the newest features on Facebook? Facebook has been rolling out changes that can make it harder for small businesses to capture the attention of their fans. By staying in the know and taking action on these new features, small businesses can ensure that they are continuing to reach…
As a social media manager, it is easy to feel overwhelmed. New platforms are introduced every single day, and the platforms you currently use seem to undergo frequent updates that change the way you interact with and/or analyze your efforts on them. There are dozens of articles posted every day…
Mobile broadcasting, or live streaming, is becoming increasingly popular. Apps such as Meerkat and Periscope are being utilized by more individuals, and businesses, with each passing day. There are a few reasons why I think mobile broadcasting is skyrocketing in popularity and becoming a critical component of one’s social media…