Are you using video as part of your advertising strategy? With video on the rise, and the fact that Facebook’s algorithm favors video, it’s smart to start thinking creatively about how you can use video to not only spread your message but engage with your fans. The rise of video…
A content editorial calendar is probably *the* best tool for those looking to be strategic in their social media marketing efforts. In order to develop a strong content editorial calendar, you need to understand exactly who your audience is, what inspires and motivates them to take action, what information they…
There are a number of ways that small businesses can use paid advertising on social media to increase the reach and engagement levels on their posts. For small businesses, while it can be tough to find the budget to invest in paid ads, the results are definitely worth it. Targeted…
With the creation of showcase pages, LinkedIn is offering businesses another way to get a leg up on the platform. LinkedIn showcase pages, which act as an extension of your company page, allow businesses to promote specific products or services to specific audience segments. If your company has a wide…
A Twitter chat is a great way to connect with your customers and build your brand awareness. I have been loving listening to The Social Media Examiner Show, and one recent episode had a ton of tips to help you promote and host a Twitter chat. The most important thing…
Do you use Facebook ads for your small business? Facebook is constantly changing their paid advertising rules, restrictions and options for businesses. In order to help you save time and money, I have detailed some of the newer changes to Facebook Ads that small businesses need to know. I encourage…
Want to position yourself as an expert in your industry? Well then you’d better start using LinkedIn Publisher. LinkedIn Publisher is an incredible way to share information with your network. Further, since your posts live directly on your profile, it is a great tool for those looking to show their…
Have you heard about the newest features on Facebook? Facebook has been rolling out changes that can make it harder for small businesses to capture the attention of their fans. By staying in the know and taking action on these new features, small businesses can ensure that they are continuing to reach…
Did you know that style guides are a great way to drive brand awareness? My latest Periscope provides an introductory lesson on what a style guide is and why it’s important to develop one for your brand. A style guide is essentially the vision for the visual look and feel…
I love podcasts. Podcasts are tied with Twitter as my favorite source for new information. I am more knowledgable of industry changes because of the tools and takeaways I have gotten from my favorite podcasts, including: The Social Media Examiner Show: This podcast is great for those working in social media. Learn about…