Preparing for a photoshoot shouldn’t feel overwhelming and stressful. In fact, I think that photoshoots are extremely fun when you do your due diligence to take the time to prepare for it. In order to have a successful photoshoot, it takes more than merely showing up in front of the camera….
Do you love public art? Curious where you can find Buffalo’s best public art? Come along with me as I take you to the best spot to scope it out! Here’s a hint: it’s not Allentown. Here’s another hint: it’s one of the best streets in Buffalo. Taylor and I…
Are you a small business owner or online entrepreneur? Do you need help planning ahead for social media? If you’re not planning ahead on social media, it’s easy to fall behind. That’s why I created The Social Media Content Planning Workbook. It was created for those who need a little…
Searching for a new Twitter tool that you can use to drive website traffic? Trying to save time on social media without sacrificing the quality of your content? When it comes to social media marketing, your content creation doesn’t mean much if it’s not driving people to your site. Given the…
One of the best ways to foster community and conversation as a company on social media is to show your fans that you care. When you show your audience that you care about them, you inspire and incentivize them to pay attention to your updates and engage. Before we dive…
Are you trying to get better at blogging? Struggling to drive people to your website? Welcome to the club, my friend. We’re all searching for ways to become better bloggers. In this post, you’ll discover best practices to follow for better blogging. The state of the blogosphere: Bloggers today have…
Are you looking to drive more traffic to your blog? Are you using social media as an avenue for promotion? A great way to expand the reach of your blog content is to share it across all of your social media networks. Regardless of what channels you are on, there…
A content editorial calendar is probably *the* best tool for those looking to be strategic in their social media marketing efforts. In order to develop a strong content editorial calendar, you need to understand exactly who your audience is, what inspires and motivates them to take action, what information they…
Have you ever wished there were more hours in the day to do the type of work that always seem to fall by the wayside, like blogging or listening to podcasts? Well, I killed two birds with one stone the other month by listening to a podcast (while walking on the…
One of the best ways to build trust and credibility online is through providing valuable content on a consistent basis. Unfortunately, with so many bloggers and valuable content contributors, showing up consistently and providing your audience with information of value isn’t enough. In order to make your blogs seen, and therefore…
