When it comes to engagement on social media, when compared to other social media channels, Instagram and Snapchat top the charts. Instagram sees approximately 3.5 billion likes per day. Thats a LOT of engagement. Why does Instagram dominate when it comes to social media engagement? One of the reasons can be…
Are you using Twitter as part of your social media marketing strategy? For years now, Twitter has become my go-to source for world news, industry information and trending topics. Not only have I used Twitter to create a loyal following, I have leveraged the platform to build and strengthen relationships…
The world of social media is constantly evolving, with new tools, tips and tactics available every day. Throughout my career, I have had a number of positions where I’ve been responsible for managing (or providing assistance with) an organization’s social media presence. As a result, I’ve come to learn and…