As video grows in power and popularity, YouTube becomes an increasingly important social media channel for marketers. Consider the fact that online consumers spend 2x as much time on YouTube than other sites; this goes to show the power that YouTube has to inform purchase decisions. Millions of people use YouTube…
One of the functions that makes YouTube a powerhouse of a social media platform is the search capabilities; YouTube functions as a search engine, housing millions of minutes worth of video content. Due to the fact that video is a transparent way to market, and transparency breeds trust, YouTube is a…
Have you noticed that new lightening bolt on your Twitter interface? On October 6, 2015 Twitter rolled out their newest feature: Moments. According to Twitter, Moments help you find the best of Twitter (regardless of who you follow) with just one click. Moments, a featured that is constantly updated throughout the…
Blogging is becoming increasingly important for individuals and brands. While there are dozens of articles and resources discussing the importance of blogging, many people find themselves overwhelmed with where and how to start writing a blog post. Many people sit down to write and then find themselves riddled with questions…