social media consultant & coach
helping businesses use social media to build their brand and connect with customers
Are you looking to improve the effectiveness of your social media marketing strategy? Social media is one of the fastest paced industries that I’ve ever had the pleasure of working in; new tools are introduced on a weekly basis. In order to stay effective in your social media marketing efforts,…
Does your brand have a ton of visual content? Do you struggle deciding between whether to use Instagram or Snapchat as the tool for sharing that content? If you answered yes, don’t worry – you’re not alone. With Snapchat and Instagram both skyrocketing in popularity, it’s hard to decide which platform makes…
Do you use Facebook ads for your small business? Facebook is constantly changing their paid advertising rules, restrictions and options for businesses. In order to help you save time and money, I have detailed some of the newer changes to Facebook Ads that small businesses need to know. I encourage…
Live video is becoming one of the easiest and most effective ways for businesses to increase engagement on social media. Especially if you’re active on Facebook, Facebook Live is becoming one of the best ways for businesses to reach their audience. Due to the fact that Facebook’s algorithm prioritizes video, Facebook Live…Read More
Since Facebook is a personal social networking platform, it’s important that businesses use a personal, and creative, approach to marketing on the channel. As a business or marketer on Facebook, you’ve got some stiff competition. I mean, you’re competing again photos of your friends babies in Facebook’s algorithm. You’re trying…Read More
Just last week, Instagram made a major update and introduced Instagram Stories. It took all of two minutes for both brands and businesses to jump on Instagram Stories and start creating behind-the-scenes, creative content in order to generate a deeper connection to their online audience. Understanding Stories: So, what are…Read More
When it comes to engagement on social media, when compared to other social media channels, Instagram and Snapchat top the charts. Instagram sees approximately 3.5 billion likes per day. Thats a LOT of engagement. Why does Instagram dominate when it comes to social media engagement? One of the reasons can be…Read More
Want to up the ante on your social media game?
Snag the free guide today!