social media consultant & coach
helping businesses use social media to build their brand and connect with customers
Are you looking to improve the effectiveness of your social media marketing strategy? Social media is one of the fastest paced industries that I’ve ever had the pleasure of working in; new tools are introduced on a weekly basis. In order to stay effective in your social media marketing efforts,…
Does your brand have a ton of visual content? Do you struggle deciding between whether to use Instagram or Snapchat as the tool for sharing that content? If you answered yes, don’t worry – you’re not alone. With Snapchat and Instagram both skyrocketing in popularity, it’s hard to decide which platform makes…
Do you use Facebook ads for your small business? Facebook is constantly changing their paid advertising rules, restrictions and options for businesses. In order to help you save time and money, I have detailed some of the newer changes to Facebook Ads that small businesses need to know. I encourage…
As video grows in power and popularity, YouTube becomes an increasingly important social media channel for marketers. Consider the fact that online consumers spend 2x as much time on YouTube than other sites; this goes to show the power that YouTube has to inform purchase decisions. Millions of people use YouTube…Read More
There’s no doubt that live video applications, such as Facebook Live and Periscope, are skyrocketing in usage and popularity. Are you currently using Periscope as a part of your social media marketing mix? If you’re not, it’s time to start thinking about this powerful platform. Periscope is an incredible way…Read More
Twitter cards are one of Twitter’s most under-utilized features by marketers. As a social media marketer, Twitter is one of my primary platforms to generate engagement, build relationships and drive traffic to my website. Although they might seem complex at first, Twitter cards aren’t hard to set up. The value…Read More
When it comes to building a community, YouTube is one of the best social media channels to utilize. Through utilizing YouTube, millions of marketers are creating a community of loyal fans and followers online. This loyalty translates to website views and product purchases; thousands of hours of video are consumed…Read More
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