I’ve blogged before about Google Analytics and how the platform makes it easier to analyze your website traffic and use data to inform your content marketing strategy. Custom alerts are an easy way to track website targets; they proactively let you know when certain things happen on your website. When…
Google URL builder has become my favorite tool to use when creating a paid advertising campaign. Not only does the URL builder help you think through the details of your campaign, but it simplifies the tracking process within Google Analytics (G.A). Using Google’s URL builder has saved me time when…
Did you know that Google Analytics allows you to create goals to measure specific targets for web traffic? Creating goals on Google Analytics is a simple and straight-forward way to set targets for specific behaviors on your website (for example: number of pages visited or time spent on a page,)…
When you’re busy creating content for multiple channels, it’s not easy to find time to analyze the results of your efforts. However, without analyzing your efforts how do you know what’s working? How do you know whether you are getting a return on your efforts? How can you tell whether…