Do you find it hard to invest in yourself? Do you want to grow your business but are hesitant to put money into it?
In order to grow your personal brand or side hustle, you have to invest.
I know a lot of folks that are working on passion projects that don’t generate any source of income. Often times, people have a hard time justifying the investment of time and energy into such projects.
However, if you’re not willing to invest some time and money into your passion project, how passionate are you?
Pursuing passion projects:
If you can justify spending your precious time and money on a hobby like yoga or rock climbing, you should be able to justify putting it into a passion project.
Not everything you put money into needs to generate money back.
While it’s easy to get caught up in the stress of making sure you’re not over-investing, there are some things worth investing in regardless of whether they generate income.
I think a side hustle/passion project is definitely one of them.
If you want to take your passion project and turn it into something that creates profit, you need to invest in it.
I invested in myself when I decided to become a YouTuber. I bought lights, a nice camera, a microphone, and a tripod because I knew that I wanted to increase the production quality of my videos.
Is YouTube currently a source of income for me? No.
Do I hope that by investing in it, I can grow it to become one? Definitely.
I think that if you’re doing something that lights you up, it’s worth putting some money into it to make it better.
Investing in yourself allows you to step up your game from a quality AND commitment standpoint.
There’s no doubt that when you put money towards something, it becomes a little more important to you.
It’s why coaches can charge $3,000 for a program; they KNOW that the folks that put that money down are going to be likely to show up and do the more work.
When we invest, we create an internal pressure to show up and commit to the work.
Putting down your money will likely motivate you to up your game.
When you invest in yourself, you become more professional, increase your motivation and make it more likely to turn your project into something that produces a profit.
Are you investing in tools, conferences or equipment to help you take your side hustle to the next level?
Share your thoughts about investing in yourself in the comments below!