Have you been pressuring yourself to be on every single social media channel? Do you feel like you need to be on Snapchat? It’s easy to feel like you’re falling behind on social media. Where does that feeling come from? Why does that happen? We look at what others are…
Are you using Facebook as a business? Do you have trouble understanding Facebook’s algorithm? Facebook’s algorithm is making it harder for businesses to reach individuals organically. We’ve all heard that “Facebook is pay to play.” That’s definitely true in MOST cases. For businesses that have been using Facebook to promote…
If there’s one thing that kills creativity, it’s comparison. When we compare ourselves to other, we set ourselves up for depression and disappointment. The comparison trap is dangerous and very easy to fall into. Creating comparison: As an entrepreneur, you’re likely spending hours each week consuming others’ blog posts, videos, Insta Stories, podcasts…
With 400+ million daily users, Instagram is a powerful platform where being influential can be very impactful. I mean, everyone is trying to grow their influence on Instagram because individuals and businesses alike realize that it’s an incredible platform for those looking to create community. Over 60% of users log…
Are you struggling to increase your organic reach on Facebook? Thinking of increasing your budget for boosted posts and paid advertisements? When it comes to organic reach on Facebook, businesses are suffering. In fact, you’re lucky if 10% of your fans even see the posts you make in their newsfeed. …
When it comes to building a community, YouTube is one of the best social media channels to utilize. Through utilizing YouTube, millions of marketers are creating a community of loyal fans and followers online. This loyalty translates to website views and product purchases; thousands of hours of video are consumed…
Instagram is one of the most powerful social media platforms for marketers looking to build a community of engaged and loyal followers. With over 400 million active daily users, and over 3.5 billion likes per day, there is a ton of activity and engagement happening on Instagram. Instagram is a…
Having a Twitter presence is essential for businesses that want to monitor, and engage in, the conversations happening online about their brand. Due to the fast-paced nature of the platform, it can be hard to keep up with everything that happens on Twitter. However, it is that same feature that makes…
Regardless of the platform, in order to be successful on social media, you need to be creative and strategic. Throughout the past three weeks, I have been showcasing specific success stories featuring brands that use Twitter, Facebook and Instagram successfully. You’ve seen through these success stories that in order to crush…
There’s no doubt about it: social media is a great way to inspire, educate and connect with your audience online. One of the best ways to find individuals with similar interests is to use hashtags. By searching popular hashtags such as #socialmedia and #contentmarketing, I can find industry experts and…