I’ve become more creative in the last 365 days. September 1, 2015, marked my last day as the Digital Marketing Manager at the Buffalo Niagara Partnership, and my first day as a full-time social media marketing consultant. Making the decision to leave my role at the Partnership wasn’t easy; I…
As a small business owner, you’re never at a loss for things to do. Whether it’s bookkeeping, blogging or networking, you’re always going to have another task that’s waiting to be completed. Thanks to Trello, it’s easier than ever to stay organized and on top of your ever-expanding to-do list….
Building a blogging team isn’t easy; it takes strategy, time and a lot of effort. However, there are tremendous benefits that result from implementing a content editorial calendar and establishing a team of bloggers. Within 13 months of implementing a content marketing strategy at the Buffalo Niagara Partnership, we saw…
Participating in the University at Buffalo’s full-time MBA program was one of the best experiences that I have had in my life thus far. UB’s full-time MBA program is quite selective; only 90-100 students are accepted each year from across the globe. As part of the first year of the…