advertising

5 Tips to create copy that converts

5 Tips to create copy that converts

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It’s not easy to create advertising copy that leads to conversions. Copywriting is becoming an increasingly important skill for marketers, as paid advertising is growing in popularity and becoming a huge driver for leads for small businesses. Through years of creating campaigns for different clients, with different budgets and sets…

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Milk life

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If you didn’t already know through all of the buzz in the media, the “Got Milk?” campaign is done and has been replaced with a new slogan: “Milk Life”. The goal of the campaign is to emphasize milk’s nutritional benefits – specifically protein. While this Ad Age article does a…

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