Have you heard about the latest algorithm update on Facebook? It’s going to have a major impact on business pages on the platform.
In another move by Facebook to preserve the user experience, organic reach for business pages is dropping.
Organic reach has been dropping for business pages since the announcement.
Facebook knows that you’re there to spend time with friends and family, so they’re making it harder for businesses to reach people without paying.
If you manage a business page on Facebook, you need to make a shift in your strategy if you want to maintain some organic reach.
5 Things You Need To Know:
Facebook isn’t going anywhere in terms of being a powerful platform for social media.
That means that when Facebook announces an update, you have to listen.
Strategic shifts are necessary for the business pages that want to maintain their presence on the platform and have an ability to reach their fans.
Here are the five things you should do as a result of this latest update:
- Post less: Posting daily isn’t a good idea anymore. Not all of your content is going to show up in the newsfeed, so be thoughtful about the kind of content you do create. Think: less promotion, more human. Posting a few times a week is going to be much more beneficial than posting daily.
- Stop promoting: Stop being so promotional with your content. Turn your promotions into paid ads so that you don’t drive your reach down to zero.
- Engagement bait: Facebook wants you to cut it out with engagement baiting. Stop asking for engagement for the sake of engagement; it’s going to hurt your reach in the long run.
- Provide value: Aim to inspire, educate and entertain with each piece of content that you create. Show photos of your employees; talk about the work you do in your community; share good information. This kind of content drives engagement and therefore will help your reach.
- Go Live: Live video is one of the only ways for Facebook pages to still reach their fans without paying. Live video gets 6x the engagement of other types of content on the platform, so now is the time to get comfortable on camera.
Facebook isn’t slowing down in terms of how quickly they’re innovating the platform.
With updates to their functionality, features, and algorithm on a constant basis, you need to remain nimble and adaptable if you want to stay powerful on the platform.
What do you think? What are you planning to do differently as a result of the latest algorithm update?
Share in the comments below!