Why is a website a critical investment for anyone looking to build a brand? What are the benefits of having a website?
When it comes to building an online presence, a website is a must.
Websites offer benefits that social media channels don’t.
When you make the investment in building a website for your brand, you set yourself up for more success online.
The truth about websites:
It’s no surprise that building a website isn’t easy. It takes a big investment in time, energy and money.
However, there is no replacing a website.
Having a website is a no-brainer for those looking to grow their influence and set themselves apart online.
Below are the three biggest benefits that you’ll see from having a website:
- Control: You have complete control over your website. You decide the font, colors, photos, buttons, plugins, etc. You don’t have that level of control on Facebook or Instagram. Algorithms are at play on social media, impacting your ability to reach your audience. With a website, you decide what shows up front and center. The takeaway: you’re in the driver’s seat for the look and functionality.
- Credibility: A professional website makes you look credible. It’s a place for you to showcase your expertise, your work and feature testimonials. Put your best foot forward on your website and use it to shine online.
- Email list: It’s a lot easier to build an email list when you have a website. Create a valuable opt-in on your website that you can direct people to. Ask for their email in exchange for the opt-in! It’s a win-win. You provide value and you get someone’s email address in exchange.
Having a website makes it easier to grow your email list, showcase your expertise and come across as credible.
I know that if I didn’t have a website, I wouldn’t be where I am in my business.
What do you think? What has been holding you back from investing in a website for yourself?
Share your thoughts AND the link to your website in the comments below!