When it comes to brand-building, websites are the most powerful tool you can have. Without a website, you’re relying on email, social media and other forms of marketing to build your brand. Can those methods alone be effective? Sure; but I don’t recommend it. Investing in your brand: Don’t get…
Do you struggle with how to be yourself online? Are you looking for ways to become more authentic on social media? Brian Fanzo recently launched his first online course: Be Yourself. The course, which contains 10+ hours of video content, teaches you how to embrace authenticity. Through taking the course,…
Visuals are one of the best ways to strengthen your social media marketing efforts. Through use of visuals, marketers can grab attention from their audience and further support and strengthen their messaging. Imagery is an effective way to drive people to your website or another social media profile. When it…
Within the last 6 months, thousands of businesses have started to use Snapchat as a part of their social media marketing mix. While Snapchat seems to be all the rage these days, with record-high adoption and engagement rates for a social media platform, it’s important to think about whether the…
Are you using Snapchat as a part of your social media marketing mix? If you’re not already, it’s time to get started. According to this article in Adweek, Snapchat is the fastest growing social network. Snapchat allows brands to show their personality, be creative, and engage with their audience. By creating…
I recently ran my most successful (to date) paid ad on Facebook. I created the advertisement in order to drive traffic to The Senase Project’s website. We used the “promote website” button that appears on the side of the “About” section on our Facebook page to create the ad quickly….
Small businesses often struggle with finding the resources needed to tackle social media head-on. However, in today’s digital world, having a social media presence is no longer a benefit – it’s a requirement. Without a presence on social, small businesses stand to not only lose brand awareness and business, but…
Today marks the start of the 30-Day Bravery Challenge. Created by my friend Greg Faxon, the point of this challenge is to push yourself outside of your comfort zone every single day throughout the month of May. I’m passionate about doing things that scare me because I know that growth…