Are you struggling to drive engagement on Instagram? Do you want to drive more likes on your latest Instagram post?
Engagement on Instagram has been dropping over the last year, making it harder for marketers to reach people.
If you want to drive likes and comments on your Instagram content, you want to be using InstaStories.
InstaStories get more viewership and attention that a regular Instagram post, making it an effective avenue for driving more engagement.
InstaStories have prime placement; they appear at the top of the app.
That’s just one of the reasons why I’ve gone all in on InstaStories.
Another reason is that InstaStories are more personable; it’s more human.
I see InstaStory content as one of the most effective ways to drive direct messages AND views of my latest post.
Since InstaStories get the most eyeballs and attention, it’s time to start using them to drive more engagement to your latest Instagram post.
There are two really simple and easy ways to do this.
The first feature you’ll use is the eraser on InstaStories. This feature will allow you to give a sneak peek of your latest post.
The second feature you’ll use is the stickers. InstaStories has a ton of stickers available to use that help add animation and make your story content pop.
I recommend using the Gif search bar to find a sticker that represents “new post.”
Send your latest post directly to your stories and utilize either the eraser or the stickers as a way of highlighting this post content.
Watch the video above to see the step-by-step tutorial for using each feature!
What do you think? How are you using InstaStories to drive more engagement on the app?
Share your top tips in the comments below!