The importance of treating each social media channel differently

Do you treat each social media channel the same? Do you post the same content on each of your social channels?

If you answered “yes” to these questions above, you’re making a big mistake.

The number one mistake that I see marketers make every day is that they treat each social media channel the same.

They don’t treat the different channels in different ways.

Treating each channel the same is not strategic; it’s not smart.

Businesses, even social media influencers, that post the same thing across each social media channel are using social media foolishly.

The beauty of social media is that each channel is different.

Every social platform has different features and functionality.

Tapping into the features:

If you want to be savvier on social, you’ve gotta tap into the unique features of each platform.

It’s about using the functions that make the channels different. It’s about finding unique ways to be creative using the features and functionality available to you.

For instance, the ways you can get creative on Facebook are different than on Snapchat! The way you post on Instagram (using hashtags and emojis) shouldn’t be the same way that you post on Facebook.

The other reason why you want to post different things to different channels is that by doing so, you give your fans a reason to follow you everywhere!

If you post the same thing on Twitter and Facebook every day and I love Facebook, why would I even bother following you on Twitter?

You’ve gotta put yourself in the shoes of the user!


It’s important to learn about the special features incorporated on each social channel so that you can start to think outside of the box.

The more you can make these features work FOR you, the more you’ll entertain, inspire and engage your audience with your content. 

What do you think? Do you post the same thing everywhere?

Share your experiences in the comments below!

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