There’s a lot to be said (and a lot of value to be had) from starting small on social media.
Too often, I see small businesses struggle to maintain their social media presence.
What’s the problem? Why the struggle?
They don’t start small.
Too often, I see small businesses create a social media profile on every channel that exists: Facebook, Twitter, Instagram, Periscope, LinkedIn, Pinterest, Google+, the list goes on.
Why is this a problem?
Because not every social media profile makes sense for your business.
In “Socially Strategic: a guide for small businesses looking to get started on social media,” I uncover a handful of best practices that small businesses can use to up the ante on their social media strategy.
This starts with choosing one (yes, only one) platform that will be your main social media channel.
This channel will be where you direct your customers to connect with you; it will be the platform that you devote the majority of your efforts to.
By dedicating your resources (time, creativity and budget) to one platform, you have a greater chance of receiving a return on those efforts.
If there’s one piece of advice I can give to you, my fellow small business owner, it is this: don’t spread yourself too thin.
You don’t HAVE to be on every single social media platform to start benefiting from the power of social media.