Are you trying to expand your LinkedIn audience? Are you using the channel to keep in touch with your current connections? LinkedIn is the best social network for those looking to establish their thought leadership and expertise. A few months ago, I watched Stephanie Sammons‘ (as part of Social Media Examiner‘s…
LinkedIn is one of the most powerful platforms for establishing thought leadership on social media. If you’re a loyal reader of my blog, you’ll notice that I don’t write too often about it. It’s not because LinkedIn isn’t important. The reason I’ve been lacking in LinkedIn love is because I’ve been…
Do you want to improve your social media posting strategy? It starts with a content editorial calendar. A content editorial calendar is a critical component of any social media marketing strategy; it allows you to create a steady, valuable flow of content to share with your audience. A strong editorial calendar…
Are you looking to drive more traffic to your blog? Are you using social media as an avenue for promotion? A great way to expand the reach of your blog content is to share it across all of your social media networks. Regardless of what channels you are on, there…
Whether you’re building a business or a personal brand, LinkedIn is a great platform for building credibility and authority. Regardless of your industry, with over 400 million users (over 100 of which are located in the United States,) LinkedIn is a social media entity that you can’t ignore. In order to help you…
There are a number of ways that small businesses can use paid advertising on social media to increase the reach and engagement levels on their posts. For small businesses, while it can be tough to find the budget to invest in paid ads, the results are definitely worth it. Targeted…
With the creation of showcase pages, LinkedIn is offering businesses another way to get a leg up on the platform. LinkedIn showcase pages, which act as an extension of your company page, allow businesses to promote specific products or services to specific audience segments. If your company has a wide…
Want to position yourself as an expert in your industry? Well then you’d better start using LinkedIn Publisher. LinkedIn Publisher is an incredible way to share information with your network. Further, since your posts live directly on your profile, it is a great tool for those looking to show their…
With over 350 million users, LinkedIn in the best place to go if you’re looking to connect with like-minded business professionals, attract prospective employees and/or increase the visibility for your business. While LinkedIn ads tend to be more expensive when compared to Twitter and Facebook’s paid advertising options, LinkedIn has…
I recently listened to Episode 7 of Glenn Leibowitz’s “Write With Impact” podcast, featuring LinkedIn Editor Isabelle Roughol. The podcast was filled with Roughol’s insight and advice on content marketing, social media and best practices for utilizing LinkedIn Publisher. After listening, I left with 5 takeaways on how to leverage…